Marketing Manager – Overseas Education Company (UK and USA)

About the Role
This is a hands-on, delivery-first role for a strategic marketer who wants real ownership. You will turn destination marketing strategy into regional plans that work in each market, then run campaigns that bring measurable growth in student recruitment.
You will be the only marketing person in the region, with no direct reports, but you won’t be working alone. Central teams for design, content, paid media and campaigns supply global frameworks, ready-made assets and platform support. You will report to the Regional Directors and work closely with the Marketing Managers in the UK and North America.
Key Responsibilities

• Turn destination marketing strategy into clear regional marketing plans and delivery schedules
• Own regional marketing end to end: planning, prioritising and day-to-day execution, with the freedom to decide how
• Run integrated campaigns across content, digital, social, events and agent-facing activity
• Tailor messaging, creative and channels to each market’s culture, audience and recruitment cycle
• Adapt global assets for local use, and create market-specific assets where needed
• Work with Regional Directors to keep marketing aligned with recruitment priorities and conditions in each market
• Be the first point of contact for all local marketing requests, and do the work yourself wherever possible
• Track regional performance, make changes within agreed plans and budgets, and feed what you learn back into destination planning
• Spot risks, gaps and opportunities early, and escalate when strategic input or specialist support is needed

What We’re Looking For

• Hands-on experience delivering integrated marketing in regional or international markets
• Proven ability to turn global strategy into effective local execution, independently
• Excellent stakeholder management across senior leaders, sales or recruitment teams, and marketing counterparts
• Strong organisation and prioritisation skills in high-volume, fast-moving environments
• A data-driven approach to measuring and improving campaign performance
• Active use of AI and digital marketing tools to improve the speed, quality and impact of your work
• Commercial focus and practical judgement, with a track record of delivering business results
• Self-starting, collaborative and comfortable with ambiguity and change
• Experience in international education, student recruitment or with Asian or MENA markets is a strong plus

Why Join

• Own marketing for five dynamic international markets at a respected global brand
• Shape how this newly defined role grows over time
• Backed by experienced central marketing teams in the UK and North America
• Competitive pay with a 10% performance bonus, plus hybrid flexibility

About Company
Our client is a leading global education organisation that recruits international students for university programmes in the UK and North America. It is hiring a Regional Marketing Manager to own marketing for its key recruitment markets:India, Taiwan, Turkey, Vietnam, South Korea and the Middle East & North Africa (MENA).