Digital Marketing Manager - Premium Building materials

Experience: 3–8 years | Salary: Up to ₹12 LPA | Location: Gurgaon
Reporting to: Digital Lead
Education: Graduate (MBA in Marketing preferred)

Key Accountabilities

1. Strategic

• Develop and execute digital marketing strategies aligned with business objectives and revenue targets.
• Plan and optimize campaigns across Google, Meta, YouTube, Display, Affiliates, and emerging platforms.
• Drive organic growth through SEO, AIO, AEO, and Hyperlocal SEO.
• Implement remarketing, audience segmentation, and customer lifecycle strategies.

2. Financial

• Manage digital marketing budgets to maximize ROI and ROAS.
• Optimize CPL, CPHL, CPO, and campaign conversion rates.
• Recommend budget allocation based on performance and business priorities.
• Improve efficiency through marketing automation and AI-driven optimization.

3. Customer & Stakeholder Orientation

• Optimize website journeys, landing pages, and conversion funnels through CRO and A/B testing.
• Improve customer acquisition, lead quality, and conversion rates.
• Collaborate with Sales, CRM, Brand, Creative, IT, agencies, and technology partners.

4. Core Operational Responsibilities

• Performance Marketing: Manage paid campaigns, budgets, targeting, bidding, creatives, and remarketing.
• Website & CRO: Optimize landing pages, forms, CTAs, page speed, mobile experience, and conversions.
• SEO, AIO & AEO: Improve organic search visibility, technical SEO, AI search presence, and Google Business Profiles.
• Analytics & Reporting: Monitor campaign performance, attribution, ROI, and dashboards using GA4, CRM, and BI tools.
• Marketing Automation & AI: Leverage Generative AI, Agentic AI, and automation to improve campaign management, reporting, and lead nurturing.

Key Interactions

• Internal: Digital Marketing, Brand, Creative, Sales, Customer Care, CRM, IT, and Web Development teams.
• External: Media agencies, Google and Meta representatives, SEO partners, analytics vendors, and marketing technology providers.

Technical & Functional Skills

• Google Ads, Meta Ads Manager, GA4, and Google Tag Manager.
• Performance Marketing, SEO, AIO, AEO, and Hyperlocal SEO.
• Website Management, CRO, and Marketing Automation.
• CRM Integration, Analytics, Attribution, and Dashboarding.
• Budget Planning, Forecasting, Excel, and AI-powered Marketing Tools.

Behavioral Competencies

• Analytical thinking and data-driven decision-making.
• Strong communication, collaboration, and problem-solving skills.
• Creativity, experimentation, and attention to detail.
• Ownership, accountability, adaptability, and continuous learning.

Key Performance Indicators (KPIs)

• Cost per Lead (CPL), Cost per Hot Lead (CPHL), and Cost per Order (CPO).
• Return on Ad Spend (ROAS) and Campaign ROI.
• Marketing Qualified Leads (MQLs) and lead-to-order conversion rates.
• Website traffic, organic growth, and conversion rates.
• Search rankings, CTR, CPC, and landing page performance.
• Budget efficiency, attribution accuracy, and marketing automation adoption.